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Bacardi vs Pernod Ricard | The Bat Out of Hell | 3

Business Wars
Bacardi vs Pernod Ricard | The Bat Out of Hell | 3
27min

Bacardi is now America’s favorite rum, but two former French spirits rivals  -- Ricard and Pernod -- have joined forces to challenge Bacardi. And to gain the upper hand in security rights to Havana Club, the French company turns to Bacardi’s arch enemy for help: Fidel Castro.

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